Brad Cox has seen significant growth over the past decade. A new digital portfolio had been on their minds for a while, but Brad and his team have been busy. Finally, a holiday season break was approaching and Brad and his team were ready to take the next step.
Strategy & Research | Creative Direction | Web Development | Photography | Drone Videography
With their growth, the Brad Cox team has been expanding their offerings- from residential architecture, to commercial and community, to interior design. The biggest hurdle was... organization. How were we going to design a website that showcased all of these offerings in a simple and easy-to-understand way? The residential offerings included new builds, renovations, ADUs, and remodels. The community offerings included churches, schools, commercial buildings, and libraries. With dozens of projects to showcase, and many services to highlight, we had to think hard and organize. Who are the people that were coming to the site? What were they looking for? What did we want them to see and do while on the site?
What's the use of a kick-ass website if you don't have the content to showcase?
We deployed our drones and DSLRs out to a few of the properties that Brad has designed. This gave us a rare opportunity to not just create content, but to create content for a specific purpose on the site. We didn't have to think inside of a box and create parts of the website based on the content we had- we were creating simultaneously. Because of this, we were able to step outside of traditional design thinking and create something super cool.
“RGB was amazing to work with! They are extremely professional, very responsive, and highly talented.”